About Us

Our experience works for you

As an administrator, coach, and athlete, Mike has extensive experience in club management, sport development and strategy, and relationship building across a wide range of sports from amateur to elite levels.

In administration Mike has served on the State Executive Committee of Victorian Masters Athletics, been the Development Manager, Digital Services Manager and Social Media and Marketing Manager for Club and State levels, and has experience in a wide range of sporting club roles including Teams Manager, Secretary, Registrar, Uniforms Officer and General Committee member.

Spending the last fifteen years as a professional in the sports industry, he has been involved in coaching various sports for over twenty-two years, and longer again as an athlete. A qualified and practising Sport Scientist, Strength and Conditioning Coach and Coach in Athletics, Cycling (Road and Track), Triathlon, Weightlifting and Powerlifting, Mike has worked with people from absolute beginners to State and National champions, Olympians and masters World Record holders, incorporating ages from young children to elite masters athletes in their late seventies. He has formerly coached Football (Soccer) and Martial Arts and has worked with athletes from a wide range of backgrounds including Basketball, Football (Australian Rules), Football (Soccer), Ice Hockey, K1 Paddling, and Super-G and Down Hill Ski racing, amongst many others. An active CFA member, Mike has former military experience and has trained people from the defence, law enforcement and emergency services.

No matter the size of your club or sport, Mike has the experience to understand your needs on all three key levels as athlete, administrator and coach and will work with you to develop a strong strategic plan to grow and expand your member base and external opportunities.


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Mark Howard

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Mark Howard was the Chief Executive Officer of the Victorian Athletic League for almost eight years and has over 10 years experience working with sporting organisations all over Australia. Mark also has personal business interests in the sport and health industry and is an athletics coach and committee member at his local athletics club.

During his professional career, Mark has sourced and overseen government grants and sponsorship ranging from $500 – $250,000. He has had experience dealing with corporate sponsors as well as local, state and federal government departments. He has worked with hundreds of different sporting committees and marketing companies in Australia and New Zealand. Mark has successfully negotiated major government grant and sponsorship deals with a number of large companies and local, state and federal government agencies. Mark has worked with a number of sporting clubs to develop strategic plans and has worked with government agencies on numerous tenders. He also has experience in the racing industry as the deputy registrar of the Racing & Disciplinary Board for over 5 years.

Mark has developed strategies to assist every sporting organisation, no matter how big or small, to increase your chances of funding through government grants and sponsorship revenue, expand your membership database and create an innovative brand awareness of your organisation.

Mark is the founder of Sport Consultants Australia and brought Mike on board in 2019. In 2020 Mike took over as Director of SCA and in 2021 Mark stepped away from an active role in the business and into a role with the Victorian Racing Commission.

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